People-Based Targeting Takes Center Stage In A Keywordless World
- by Laurie Sullivan @lauriesullivan, December 12, 2014
Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable.
Google will likely look to roll out people-based targeting, the equivalent of Facebook …
