Why Did Twitter Drop Datasift? Why Did Facebook Partner with Them?

Partners like Datasift are smart enough to realize that there needs to be a good reason for a social network to work with them. In this case, Twitter decided that wasn’t happening, but for Facebook it was.

Twitter recently announced they would be making changes to the way in which companies could access data from the network.

From now on, companies will only be able to access the Twitter firehose— the stream of 500 million tweets per day that comes in from Twitter users, which companies can pull valuable insights from—by going directly through Twitter (with GNIP, the company that Twitter acquired in 2014).

Previously Datasift and another company, NTT, which dealt with tweets in Japanese, licensed Twitter data directly from the network.

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